How To Market & License Music For Film & TV in BOTH Los Angeles and New York

Date: Aug 28, 2009

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http://tinyurl.com/l6hvs4



The National Association of Record Industry Professionals (NARIP) presents:

How To Market & License Music For Film & TV in BOTH Los Angeles and New York

Click here for LA (Event date: 9/16/09) - http://tinyurl.com/l6hvs4

Click here for NY (Event date: 9/22/09) - http://tinyurl.com/ntdc8m

With declining record sales, the focus on placing music in film, TV and other media has skyrocketed. Placements are the new coin of the realm, and in this latest of NARIP's "Art of the Music Deal" series, four experts face off in a live negotiation of key deal points and contractual issues in a music license agreement.

We will also discuss marketing music for film and TV to make it more attractive to buyers, where to find them and how to put yourself in line for the most favorable possible deal.

These experts come together to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.

Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the implications to your artists' careers may be.

Most importantly, you will see HOW a license deal is negotiated and be involved in the process.

Get educated about the art of deal-making!

YOU WILL LEARN:

The right time to make a deal.

Major areas of negotiation, including:

* Terms
* Options
* Fee ranges
* Deliverables
* Clearances
* Things to avoid
* Closing the deal

Also:

* Case studies: what works, what doesn’t and why
* Making the pitch: necessary elements
* Timing
* What music buyers such as music supervisors, ad agencies and gaming companies really look for
* How to increase the impact and marketability of music

NARIP promotes education, career advancement and good will among record executives.

www.narip.com