GrandVista Music Brings New Vision To Old Standards

Date: Nov 27, 2007

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Nashville, Tenn. - What is old is made new again - that's the philosophy behind GrandVista Music and their new 3-cd box set How Sweet The Sound. Chris Walters and Paul Binkley have united to produce a new sound in hymns. Fusing smooth jazz and old-fashioned melody through orchestral arrangements reveals yet another facet of these timeless songs. The Christmas Hymns bonus CD is especially interesting because a children's choir has been integrated into the flow almost like a jazz instrument - not taking front and center stage - but providing contrast for the rest of the arrangement.

It's not just the arrangements of these classic hymns that are getting a new, exciting, yet still reverent update. GrandVista Music is also taking a fresh approach to delivering and marketing music by using direct response television advertisement, direct mailing, and extensive Internet advertising to promote their products. GrandVista Music has launched several new marketing initiatives that are in the test stages right now.

A key component that differentiates GrandVista from other music companies is the very foundation upon which the company was built. In an increasingly complex world, filled with more and more distractions, GrandVista's mission is simple - "Make time for music."

"Music provides both entertainment and a catalyst for our imagination," says GrandVista Chairman David V. Mastran. "Basically, music enriches our lives, intensifies our experiences, and gives more meaning to who we are. That's why we say: 'Make time for music.'"

The music on How Sweet The Sound box set and Christmas album is courtesy of the GrandVista Recording Orchestra, whose members represent the uniquely diverse talent pool that is a hallmark of Nashville. Collectively, the musicians, arrangers and producers who make up the Orchestra have worked with biggest names in popular music including Michael McDonald, Amy Grant, Vince Gill, Tony Bennett, Diana Krall, Michael W. Smith, Alison Krauss and more.

GrandVista strives to deliver the finest quality possible with every release, including packaging and production. The company teamed with Robert J. Morgan, minister, hymns musicologist and best-selling author to create the Heritage of Our Hymns companion booklet included in every How Sweet The Sound box set. The booklet outlines the origin and history behind these beloved hymns.

That kind of commitment to excellence is helping GrandVista build a brand as a leader in lifestyle music. GrandVista is a new company built on old principles - quality, integrity and passion. Now that does sound sweet. Check them out on the web at www.grandvistamusic.com.