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Media Kit & Rate Card

Introduction | Why Advertise Here? | Rates

Introduction: What is The Muse's Muse?

The Muse's Muse is devoted to discussion and information having to do with the craft of songwriting.  Founded in 1995, it contains musician classifieds and spotlights, busy message boards, music-related links and resources, songwriting association listings, music reviewsarticles, interviews, a free monthly newsletter and a great deal more.

Since its inception, The Muse's Muse has received glowing reviews from mainstream publications (Billboard Magazine, Keyboard Magazine, The Music Connection, American Songwriter Magazine, NetGuide Live, Web Guide Magazine & The Wall Street Journal) and respected net sources (Suite 101 Top 5, Cool Site of the Day (three times!), Fiercely Useful Site of the Week) but it is the reviews of the songwriters themselves that mean the most to creator & webmaster, Jodi Krangle.

I love receiving The Muse's News and look forward to it every month.  The Muse's Muse is such an inspiration to me, that it has become a part of my everyday.  I am so grateful for this high quality site which offers a safe haven for creative expression.  I was thrilled to discover that I could order Muse's Muse merchandise and now own a Muse's Muse 2011 Calendar (which I have peppered with song/lyric contest deadlines) and a Muse's Muse tote bag to keep all my current projects in!  Thank you so much Jodi, for all that you - The Muse's Muse, and The Muse's News - have allowed me to achieve.
-- Tracy-Ann Edridge, Brisbane, Australia, December 7, 2010

"I just wanted to say thank you so much for The Muse's News issues every month.  They have been so helpful to me and my writing and as you can see, I am a category winner at NSS.  This win has renewed my confidence in writing and I just wanted to give you a big thank you for putting in some great reviews and songwriting tips in your issues."
--
Sincerely, Sherry Rich, April 3, 2008

"Muse's Muse has been a wonderful source of referrals for the Great Lakes Songwriting Contest. In our four years of operating, we've had more click throughs from Muse's Muse than any other source. What's more, we all look forward to each month's Muse's News for its great reviews and insights on songwriting. It's the one of the best songwriters' resources on the web!"
-- Cindy Felton, contest coordinator, The Great Lakes Songwriting Contest, September 19, 2006

"By advertising on Muse's Muse, we were able to dramatically increase the traffic on the Cool Midget site (http://www.coolmidget.com/). In fact, Muse's Muse has sent us more visitors than the various search engines combined. Suffice it to say that, at least for the foreseeable future, we'll definitely be working a Muse's Muse ad into our budget."
-- John Amen, Cool Midget Records, June 14, 2005

"Everywhere I go on the internet, I run into links to your site. Most of them say something like "this is THE BEST" site of its' kind". You have done a tremendous job of getting the word out there -- and you are helping to encourage songwriters all over the world. Thank you for your hard work. I hope that it is contributing to your happiness and your success in your career."
-- Sarah Mor, April 17, 1999

"Just wanted to let you know how impressed I am with your site. Looks like a labor of love. I can relate to that... I don't manage to be able to spend a lot of time online but you're a favorite spot."
-- John Braheny, Author The Craft and Business of Songwriting
Co-founder The Los Angeles Songwriter's Showcase, August 12, 1997

The site is in constant development with new resources, links, articles, organizations and features being added almost every day.   With the help of the growing population of songwriters on the net, The Muse's Muse has become its own songwriting community in cyberspace also offering popular message boards, classifieds and the ability for artists and their promoters to submit press releases for free.  As the number of songwriters finding an outlet in the world wide web grows, The Muse's Muse continues to provide a complete and unique resource and forum for songwriters in all career stages.

In the 2002 Just Plain Folks Member Survey, (almost 2000 Just Plain Folks members were surveyed) The Muse's News Songwriting Newsletter was the only email-based newsletter mentioned in the category of "Favorite Magazines or Newsletters" - along with such popular company as Music Connection, Performing Songwriter and Sing Out! and was voted more popular with their members than Keyboard & Dirty Linen.

In the same survey, The Muse's Muse website was voted #4 in the category of "Favorite Music Related Websites" in such company as MP3.com, CDBaby.org & Harmony-Central.com and more popular with their members than Amazon.com, Tonos.com and Billboard.com .

Why Advertise Here?

The Muse's Muse provides a unique forum for advertisers with products & services geared towards songwriters and independent musicians.   The site receives almost 1.25 million page views per month and sees around 300,000 unique visits in that same time period (with those numbers growing all the time). This is a living, breathing community where visitors have come to trust the content provided and I'm very picky about the advertisers I choose to place on the site. Because of this choosiness, your banner or button will not be ignored - it will be treated as part of the overall content. That means better click through rates for you, and more chances to put your message before an interested audience.

Demographics:

  • 55% are male, 45% female.
  • The viewers at The Muse's Muse are typically more mature, 67% over the age of 25 (35% between 36-50 and 8% over 50)
  • 79% live within the United States but there is a good representation from Canada (9%), Australia (5%) the Europe (3%) & the UK (2%) as well.
  • 36% are professional songwriters or musicians, 7% are management.
  • A great majority are amateur songwriters hoping to improve their craft (51%) but there are also those with songs that have been picked up by artists (16%).
  • 40% have an income of greater than $35,000 US per year.
  • 52% have a University or College degree & another 11% have completed postgraduate or above.
  • 50% visit the site once a week or more.
  • 66% of these visitors also subscribe to the monthly newsletter, The Muse's News.

Many viewers are professionals in their chosen craft. There are also many viewers who wish to improve their chances of getting their songs heard and performed. Advertisers with products that might help them in that direction, or who provide products and services for performers, musicians and songwriters alike, will find a very receptive audience here at The Muse's Muse. The newsletter, The Muse's News, also currently has a readership of over 10,000 voluntary subscribers and is an excellent way to target your chosen audience.

Rates & Policies:

To begin with, if you have a product or service that you would like to allow The Muse's Muse to give away to its viewers for promotional purposes, advertising will be given to you or your company in compensation.   That will be worked out on a case by case basis.   I hope you will take the time to read over the policies below before contacting me.  If you would like to negotiate on any particular points, contact me and we can discuss it.

Prices are in US $ - but for added convenience, I can now accept payments through PayPal. If you would like to make a payment in this fashion (via a credit card or the other methods PayPal has available), all you need to do is supply me with an e-mail address. I can take care of sending you an invoice that will allow you to make your payment. If you already have a PayPal account, please supply me with the e-mail address associated with your account so that you can keep track of your payments.

Rates:

On The Web Site:

If you're interested in something unique, ask me about a special sponsorship package. I can come up with a combination of some of the options below that will match your budget and give your advertising message maximum reach without being intrusive. Discounts are also offered for terms of 3 months or longer.
Otherwise, the following options are available:
 

Message Boards Banner
(468x60 - less than 12k)
Location: at the top of the message boards - every page. Your banner would be the ONLY ONE for the months you advertise.

Note: This is THE most popular area of the website and has over 10,000 registered users.

Email for details.
* also includes a classified ad to be run in the newsletter for however many months the banner is up.

$500/month
Links Database Banner
(468x60 - less than 12k)
Location: at the top of the links database - all display pages (not the "add your listing" page or similar as they have a set design). Your banner would be the ONLY ONE for the months you advertise.
Email for details.
* also includes a classified ad to be run in the newsletter for however many months the banner is up.
$200/month
Run of section button
(80x80, 120x60 or 120x90 - less than 8k)
Location: in the side menu on every page of a specific menu section. (except the lyric pages)
Email for details.
* also includes a classified ad to be run in the newsletter for however many months the button is up.
$150/month

Main page top center banner (468x60):
(1 available)
* also includes a classified ad to be run in the newsletter for however many months the banner is up.

$300/month
Small Banner or Button in "Featured Songwriter's Tool" or "Featured Reading Resource" section on index page:
(80x80, 120x60 or 120x90 - less than 8k - approx.)
Your small banner or button would be featured in its own box around the middle of the index page along with text describing your service or product.
* also includes a classified ad to be run in the newsletter for however many months the spotlight is up.
$200/month
Main page right-hand side button (80x80 or 120x60): $150/month
Top center banner (468x60) on any one of the following pages (1 available per page):

Most Popular Pages

$150/month/page

Top center banner (468x60) on any one of the following pages (1 available per page):

Other Popular Pages

$100/month/page
An 80x80 or 120x60 button in the right-hand sidebar of any of the above pages in the "Most Popular Pages" section.
$75/month/page
Top center banner (468x60) on any remaining pages (1 available per page) $50/month
An 80x80 or 120x60 button in the right-hand sidebar ofthe remaining pages $25/month
Newsletter Sponsorships:

1 sponsorship ad at the top of the newsletter above the "Muse's Musings" (see musesmuse.com/musenews.html for placement) - up to 10 lines of text, 65 characters across including punctuation and spacing.

$350/month

1 sponsorship ad at the top of the newsletter below the "Muse's Musings" (see musesmuse.com/musenews.html for placement) - up to 10 lines of text, 65 characters across including punctuation and spacing.

$250/month
1 sponsorship ad in the middle of the newsletter (see www.musesmuse.com/musenews.html for placement) - up to 10 lines of text, 65 characters across including punctuation and spacing. $150/month

1 sponsorship ad in the middle of the newsletter (further down than the option above) - up to 10 lines of text, 65 characters across including punctuation and spacing.

$100/month
Newsletter Classifieds:

Situated at the bottom of the newsletter (see www.musesmuse.com/musenews.html for placement) - 2-7 lines of text, 65 characters across including punctuation and spacing.

$50 per ad/month
Artist Spotlights:

The Artist Spotlights are a highly popular location on The Muse's Muse, regularly checked by music lovers and other independent artists alike.

If you want to get your music before an interested audience and also boost your website's standings in the search engines (it's a very well-connected page and a link there is a powerful "vote" for your site!), this is a great place for you to get a listing. Each Spotlight includes a 100x100 pixel graphic, 50 words of text, and a link to your website. Your listing is also mentioned in The Muse's News newsletter the month it's introduced.

More information can be found here:
http://www.musesmuse.com/spotlightinfo.html

$35 for 6 months or $50 for 1 year

1 Spot on the main page of The Muse's Muse + a limited amount of spots on the Artist Spotlight Menu Page


"I was skeptical at first, but the Muse's Muse listings are an effective and measureable way of attracting web visitors. I had a record month during the first month that I listed with the Muse's Muse. If you're a longtime fan of the site, how can you resist supporting them with a listing relating to your first album?"


--Lou Black, singer/songwriter
   http://www.loublackmusic.com/

Policies:

  • I will be placing ONLY ads that are music related or, if not specifically music related, that offer a discount to those that click through from this site.
  • I reserve the right to refuse an ad campaign if I feel it is inappropriate.
  • Banners should be less than 12k in size and animation is welcome. Buttons should be less than 10k. Banners and buttons are to be one piece.
  • Payment (in US dollars) is due before the banners and/or other advertising are placed within the site or within the newsletter.
  • I reserve the right to change pricing with 14 days (two weeks) notice to current advertisers who will then have the option of either renewing or ending their campaign. (I will never increase the rates while an advertiser's campaign is already running - but I will warn them that the rates have increased if they wish to renew)
  • Advertising is issued on a first come, first serve basis.
  • Campaigns are purchased for a minimum of 1 month. 

These rates and policies are guidelines but I'm quite willing to discuss things with you should you have a particular proposal in mind.

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