Articles:

• Building Your Marketing Campaigns Around Your Demographic Profile - This is the follow up to the article Who Is Your Target Audience?. In this article, we take what you've learned from the previous article, and put it to use in your marketing campaigns
• Who Is Your Target Audience? - When trying to sell your band/music, you need to know who it is you are trying to attract with your marketing campaigns. It's difficult to build a marketing campaign without knowing the demographics of your potential fan base. Here we will attempt to make this subject as simple as possible and easy to put to use as well.
• Name Recognition - Advertising can be pretty costly, not to mention a huge undertaking for a band. There are several ways to do this on a small budget, but if you're not getting your name stuck in the heads of music fans, it can be a big waste of time. We'll discuss name recognition and how to apply it to your marketing campaigns.
• A Real Reality Check! - Need a reality check? My guess is that you probably do, but you're probably not expecting what you'll receive here with this article. Be cautious when reading this one, because you might not like what you read.
• Rehashing the Hash & Refrying the Beans - Tired of reading the same old promotion/marketing tips? Tired of seeing the same old information about the music business? This artlce may make you feel better about it. Caution: Some of what is said may be offensive to some folks.
• Web Marketing For Musicians - Here we cover the basics of web marketing and web page set up. For some this is a refresher course in the basics of getting music fans to your website, but for most it's something that is often overlooked or neglected. We will discuss meta tags to band pages, referral scripts, search engines, and music directories.
• Designing a Great Band Website - Here we will take an in-depth look at designing and maintaining an effective and professional band website. I list the Top 10 things that all successful websites must have, and also common mistakes that most designers make.
• Getting Interviewed and Featured in Magazines - This article details how to encourage music editors and writers of both online and print publications to interview and feature you and your music. This is one way that will aid in getting the most exposure that you can from each publication that you submit to.
• The Importance of Professionalism (part 1) - Before going into detail with any promotion or tips, artist first need to start with the basics. Here we will focus on the problem areas for most artists, and discuss how a professional presentation will open doors for you as an artist.
• The Importance Of Professionalism (part 2) - This is the continuation of understanding the importance that professionalism brings to the table if you're an independent artist. Here we discuss important areas that almost every artist needs to work on, as well as a few website fixes.

• Q&A: Is It Time To hire A Publicist? - When is the right time to hire a publicist? My band is starting to build a pretty good following, and I was wondering if it's time to hire a publicist to help get the word out about us. What things do I need to consider with a publicist? Is this a big undertaking? When do we know we are ready for one? All of these questions are answered here!
• Q&A: How Do We Find Places To Perform? - Our dilemma at the moment is finding places for them to play immediately to get themselves promoted. How or where do we look for venues? Is there any specific ways that we should go about this?
• Q&A: What Is Cross Promotion, and how do I use it? - I just read an article about cross promotion and really didn't understand what it was. The author said that cross promotion is a great way to advertise. Could you explain this to me in plain english?
• Q&A: Do Indie Artists Really Need A Website? - I am wondering if an indie artist really needs a website. If so, should I have a professional designer make me one, or should I do it myself?