Many musicians are aware that making the right music industry contacts
is highly important for achieving a successful music career. The problem
is that, most musicians really don't know 'who' the right music
industry contacts are, where to find them, how to actually transform a
'first contact' into a meaningful relationship, and what 'having the
right music industry connections' really means.
If I gave you my complete list of music industry contacts (key
industry people I have established relationships with over the last 20
years), do you think it would help you develop a successful music
career? … NO! Why? Because a mere 'contact' is not worth anything.
Music industry contacts need to become meaningful music industry
connections. Meaningful connections are developed by building good
relationships… More on this later…
However, even if you have good relationships with the right people,
this won’t help you until and unless you work on having the right
things in place which enables your industry contacts to feel
confident enough to work with you. Discover more about how build the
best music industry contacts by watching this free video on how to become a
professional in the music industry.
So, who are the music industry people you should be contacting? … And
when you get through to someone, what do you say to him/her? How can
you make these important people pay attention to you if you don’t yet
have a ‘name’ in the music business?
Let’s explore the first question “Who are the music industry people
you should be contacting?” To answer this, you need to ask a series of
other questions such as:
• Who are some music industry contacts who have great influence and
ability to help your career develop further?
• Who are the music industry contacts who have the greatest number
of key relationships with other music industry professionals and
• Among the most important music industry contacts, who are the
easiest to find close to where you live?
• What music industry contacts are the most approachable?
• Who are the music industry people who you can help to solve THEIR
problems and/or help them to reach their goals (thus starting to build a
relationship with them)?
Is there a single “type” of music industry contact person or
(company) who fits ALL the above criteria? The answer is ‘Yes’. And if
you do not have music industry connections, this ‘type of contact’ may
be your best place to begin… So, who is this type of person or company?
Record label executives? A&R people? Producers? Publishers?
Managers? Entertainment Lawyers? Famous bands? No… The answer may
surprise you... it is “Concert Promoters”.
Serious concert promoters have massive power and influence in the
music industry. They are the real risk takers of the music business.
They deal with thousands of very important music industry people
every year such as: well known bands, record labels, artist
management, tour managers, entertainment lawyers, production
companies, merchandising departments, the venues, booking agents, radio
stations, the press, and more.
If you live near an urban area, you won’t have any trouble locating
concert promoters who live and work locally (use Google). Unlike most
other important music industry contacts, promoters are generally
accessible and will be willing to talk to anyone who has ‘something
real’ to offer them (that’s where you come in).
Generally speaking, concert promoters take on more risk than any
other person or entity in the entire music industry. All promoters lose
large sums of money every year (because some concerts lose money for
various reasons). The successful promoters make (and keep) more
money than they lose throughout the year (because they are able to
promote other concerts with bigger bands which make a lot of money).
What every promoter wants is a reliable network of people to help
make certain that the concerts/tours they promote make more money!
Obviously, it’s expensive to employ a large team of experienced people.
However, you can join their team (at least on a part time basis) if
you are willing to, intern, earn a small salary or even work for free
just to get your foot in the door and get the experience of working with
a promoter. You may not yet know anything about promoting tours, but
some promotion companies would be eager to train you if it isn’t
expensive for them to do so.
Think about it from their perspective. If you were a big time
promoter taking on huge risks, wouldn’t you want another person to work
for you, for free or for a very low salary? Of course the answer is
‘yes’, even if that person could only work part time. If you can do
that, they will remember you and relationships will start to develop.
Many musicians who want a music career are told to intern for a
record label. The conventional wisdom is that when you do this, you
will learn a lot about the music business. The reality is, most of
these interns never get into a position where they can truly learn
much at all as an intern. However working for a promoter, your
ability to learn how the music industry REALLY works (at least on the
touring and promotional side) goes way up because your level of access
to what is going on 'behind the scenes' goes way up! In addition, the
number of music industry contacts you can make are 200 times more
than what you would likely make working at a record label. And
compared to record labels, there is a lot less competition for
internships or jobs with a promoter.
As excited as you may now feel, knowing that you CAN actually do this….
there is a catch… a big one. In order to have any real chance of
pursuing this opportunity and using these music industry contacts to
help launch your music career, you must work on having the right
things in place which enable your music industry connections to feel
confident enough to work with you. The truth is, nothing in this
article will help you until and unless you do take this critical step.
Discover more about how build the best music industry contacts by
watching this free video on how to become a
professional in the music industry.
Tom Hess is a professional touring guitarist, recording artist and
music career mentor. He coaches and mentors musicians around the world
to build a successful
music career. Visit tomhess.net
to get free music