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5 Ways To Grow Your Guitar Teaching Business
By Tom Hess - 10/01/2014 - 08:23 PM EDT

Why are some guitar teachers able to easily grow highly successful guitar teaching businesses, while the majority struggle to make ends meet? If you want to become a member of the special group of successful guitar teachers, youíd better learn what these teachers know the 5 ways about growing your teaching business.
Here are  5 ways to achieve success as a guitar teacher, while transforming your studentís lives:

Implementation Step #1.  Weed Your Garden

Many students donít have the goal of becoming virtuosos, so you donít have to push all of them to reach such a goal. However, you must have high expectations for your students and not allow them to accept poor results in their playing. If your students donít practice at home, donít make any progress or donít feel inspired to play guitar, itís up to you to figure out WHY this is occurring and do whatever it takes to stop it. You achieve this by:

  1. Continuously communicating your expectations for your students, while helping them understand and fulfill their true potential.
  2. Being sure that your students are setting goals that are what they REALLY want and not simply something they think is realistic.
  3. Knowing how to correctly teach guitar

Note: Not all of your students will appreciate what you are doing for them. Most of them will be grateful and will do their part to become fantastic guitar players. However, a few others will resent you for the positive pressure you put on them. Do NOT hesitate to fire such people from your teaching schedule. peoples, Not doing so will only hurt your reputation as a guitar teacher (because these students will never learn to play well anyway).

Implementation Step #2. Donít Be Scared To Become A Successful Guitar Teacher

People tend to believe that to make a lot of money by teaching guitar, you must be greedy or selfish, or make good marketing campaigns, or have ďmoneyĒ as your primary goal. This is untrue. The reason why some guitar teachers make large amounts of money can be summarized in JUST two points:

  1. These teachers are very effective at whatever they do (probably the best in their location)
  2. They support multiple students to help them achieve their aspirations and become excellent guitar players.

Neither marketing nor sales tactics would help them if neither of the 2 points above were missing.
On the other hand, unsuccessful teachers who do NOT earn a lot of money teaching guitar are unable to do so because: a) they are NOT helping their students become successful or b) they are ineffective at teaching guitar.
The key here is to understand that the amount of income you receive is in direct proportion to the amount of value you provide to your students. Actually, by charging very little for your guitar lessons, you are hurting your students - I have explained this in depth in a previous article about how to become a guitar teacher. When you really understand what was discussed above, earning huge amounts of money is NOT something to feel guilty about. Actually, you should feel guilty about NOT making a lot of money by teaching guitar, because that means that you arenít currently providing high value to your students.

If you donít feel worthy of the rates you charge - educate yourself on how to teach guitar  and learn how to offer greater value for your students.

Implementation Step #3. Become a Warrior. 

Donít teach guitar for the sole purpose of making money. Become a warrior in the battle to set your students free from poor playing and years of disappointment. You possess the power to transform your students and their entire lives in many aspects. Regardless of your current experience level, having a lot of motivation to help your students will cause you to make the right decisions (such as increasing your guitar teaching skills) to become the #1 teacher in your area).

When you adopt the mindset above, you wonít rest until you help every struggling guitarist in your area get better. When you have this intense need to help countless people, you canít understand why anyone would settle for accepting only 5 or 7 new students in thirty days rather than acquiring 30, 50, or 90 students in the same period of time. Once you take on this mindset, here is what will happen:

  1. You will ultimately start taking action to get a lot of guitar students for your teaching business.  A WIN/WIN for you and your students.
  2. You will be driven to develop the best skills for teaching guitar so you can offer the best results for your students.. Massive win for your students.
  3. Considering all the benefits your students get from you, they are going to reward you greatly, making your teaching business extremely successful. Huge win for you.


Implementation Step #4. Do Your Job 100%


If you believe that ďteachingĒ is your primary duty as a guitar teacher - you are performing only 25% of your actual job. (This is why most guitar teachers make 25% or less than those who truly understand how to teach guitar successfully.)

Average guitar teachers attempt to teach their students as much musical information as possible during every lesson (with the expectation that they will take it all in and spit out good results). The dilemma is, guitar students arenít machines who merely consume information and give back results. To really get massive results for your students, you should learn how to teach music and ALSO how to teach people. What that means is doing a lot more than just teaching your students to play guitar. You also must train, inspire and mentor them throughout the whole development process.

To learn how to do the above, read these articles about solving your guitar studentsí problems and teaching your guitar students to practice .

Implementation Step #5. Stop Hindering Your Progress(And The Progress Of Your Students)

A few astonishing realities for guitar teachers:
A lot of guitar teachers are very pleased (and many actually feel blessed) to earn a modest living every year with their guitar teaching business. Many of them donít even worry about having poor students who rarely become good players. They usually feel overjoyed to get just 20 more guitar students throughout the year and rejoice when their income climbs up by micro levels.
Using that kind of mindset, itís very clear why the majority of guitar teachers canít  make a lot of money teaching guitar. And it isnít uncommon that guitar teachers like that rarely have students who become great guitarists. The teacherís low ambition influence their studentsí personalities and make their development very slow. Ultimately, both the teachers and the students get burned out because they lack inspiration.

Many of the guitar teachers I train get lots of students each month and make a very high monthly income. Actually, one teacher inside my Elite Guitar Teachers Inner Circle program has obtained 100 students in just thirty days (there is absolutely no typo Ė an additional hundred students in 30 days). Mere luck does NOT help you achieve outcomes like that. Furthermore, itís not difficult to teach one hundred students without working yourself to death. Watch this video about starting a guitar teaching business to learn how.  Iím not trying to brag here, Iím just showing you what you can really accomplish when you commit yourself on a higher level than you are doing now.

Regardless of where you are or what your current guitar teaching level is, you CAN achieve great success. Your success begins in your mind, so itís important that you become extremely ambitious with the goals you set for yourself. Arrange your goals based on what your greatest DESIRES are, NOT merely on what you think is possible. Here is what you must do to make this occur:

As you implement each of the steps described in this article, you will see for yourself how EASY it is to build a successful guitar teaching business.  To speed up the process of becoming the #1 guitar teacher in your area, get guitar teacher training.

About The Author: Tom Hess is a successful guitar teacher and touring artist. He also mentors guitar teachers how to improve their guitar teaching skills. Visit his website, tomhess.net to read additional articles about guitar teaching, get free guitar teaching assessments and guitar teaching advice.




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