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GIG'S & BEYOND - Attacking the Local Club Circuit
By Cyrus Rhodes - 12/14/2009 - 04:39 PM EST

Being in a band and playing for fun is great if you have no aspirations for quitting your day job. But if the dream is to make a living in the music industry, you need to be play live period! Attacking the local live circuit is a great place to start. In this day of Digital Music professional artists are even more reliat on live exposure for income. It's also a great place to test the waters. If the public likes you, you're in; if they boo you off the stage, rethinking your music might be a good idea. This is why it's good to try a few small. low profile gigs first to not only prepare for bigger more important ones ones, but to see what kind of response you get from a few patrons first.  The ideal response to the public display of your music is to develop a following like we've mentioned. A significant following is the first critical step in proving you are a contender in the "music industry." Another reason to get your band onstage is so you can play songs "for real" and desensitize the stage fright effect. PLaying in front of a bunch of stoneface drunks is not the same as your bedroom mirror. The audience adds an intensity level that a practice session will never be able to replacate. The energy level that builds when doing a live set is impossible to describe. If you want to play in public as a stepping stone to a serious music career, you should be getting paid for it, and I'm not talking about the street corner. If you are unknown getting a good paying gig will be tough at first. Basically it's like someone giving you a good job with no resume. Before we get hot and heavy into the topic of live exposure, assuming you ahve a good demo in hand, let's lets first examine a few realities that exist within the Local Club Circuit.

         -        You have a solid demo in hand.

         -        That demo CD has to get into the hands of someone who can book you at a club or venue.

         -        That someone has to listen to the CD, like what he/she hears and imagine that the music will draw a crowd.

         -        That someone has to make a decision to book you and sign a contract with you.

         -        Your band has to show up, play, draw a crowd and make the crowd happy.

         -        You are a risk, and no legitimate club owner wants a crappy band to make him and his establishment look like a joked

         -        You are appealing to maximum draw potential of 500 heads or less 

         -        If no one comes to listen or if the audience leaves unhappy, you probably won't get an invite back.

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