Building Bridges
By Dan Rivers - 05/25/2011 - 05:16 PM EDT
Learn some new ways to regain the listener's attention in the section called the Bridge. What is it? Where is it placed in a song? and How to write it. Find some catchy Chord changes!
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CD REVIEW: Josie Falbo - Taylor Street
By Ivan Nossa - 05/24/2011 - 06:28 PM EDT
Jazz
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A Wee Bit O' Gumbo
By Mick Polich - 05/24/2011 - 09:56 AM EDT
Mick covers few topics and quick hits in this article - some tech tips on substituting 6L6GC tubes for the British KT66 model, Paul Simon's new CD, Electro Harmonix's "Ring Thing" effects pedal, and some philosophy from Jimmy Webb...
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CD REVIEW: Seven Against Thebes - Seven Against Thebes
By Ivan Nossa - 05/15/2011 - 05:00 PM EDT
Progressive metal
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CD REVIEW: David Gelman - All Roads Lead Here
By Cyrus Rhodes - 05/11/2011 - 11:01 PM EDT
A mix of country, pop, & adult contemporary
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CD REVIEW: Ben Knighten - All I Want
By Cyrus Rhodes - 05/11/2011 - 12:16 AM EDT
Acoustic folk/pop
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Taking the Labor Out of Collaboration From Creation to Realization
By Bill Pere - 05/10/2011 - 01:27 PM EDT
Look at the credits for a song and you most likely see more than one name. Having multiple writers, artists, producers, and engineers is not unusual in navigating the path from creation to realization..The music business, like any entertainment industry, is a business based on people interacting to shape and market the products of a creative process. Some collaborative partnerships are very fruitful and rewarding, and some are emotionally draining with no tangible result. This article lays out all the factors involved in seeking out effective collaborators, and what roles need top be filled in creating songs and giving them a life.
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May I Have Your Attention Please? -- Branding Your Songs
By Bill Pere - 05/10/2011 - 11:53 AM EDT
In today's very crowded music marketplace, you are competing at any given time with tens of thousands of artists and hundreds of
thousands of songs – and you're competing for two specific things: Awareness, and Attention. Awareness is getting a listener to notice that you (or your song) exist, and Attention is sparking enough interest in that listener so that they willingly hold you in their awareness (and ideally, make others aware of you as well). Awareness is usually achieved through promotion and marketing -- but once you've achieved Awareness, what does it take to turn it into Attention?
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