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CD REVIEW: Preeta - "In This Moment"
By Gian F - 05/20/2005 - 10:12 AM EDT

Artist: Preeta
Album: "In This Moment"
CD Review: Genre: Adult Alternative
Sounds Like: ?
Technical Grade: 9
Production/Musicianship Grade: 10
Commercial Value: 9
Overall Talent Level: 9
Songwriting Skills: 9
Performance Skill: 10
Best Songs: In This Moment, Another's World, It's Okay, Swim To Me, Rise Above
Weakness: ?
CD Review: Preeta, a singer/songwriter and former student of the Musician's Institute in Hollywood, who is from Hawaii, sent me her debut CD with a note declaring it to be commercial. That's not unusual. Almost every CD that I now receive comes with that disclaimer and very few of them actually deliver on their promise. That wasn't the case with Preeta's debut CD.

This project, in which Preeta skillfully plays acoustic guitar on almost every track, is well-written and well-produced from beginning to end. Each song displays the type of musicianship and melodic aptitude that will satisfy the burgeoning appetites of adult music lovers who are often starved for lyrical substance.

Her most commercial track, the amorously enthusiastic "In This Moment," has the potential to be a radio favorite because it accurately recalls the moment of bliss that we all feel when we first realize (or think) we are falling in love. The project's other quality songs "Another's World," "It's Okay," "On My Own Again," and "Right Now" speak to adult issues of self-discovery, personal growth, and the challenges of life. But for as many questions as she raises, she also offers potential answers in a very zen like fashion on "To Be Loved," which could easily cross over to (and succeed on) country radio.

For her musical peers, Preeta offers the stripped-down, Tori Amos inspired ballad (and my personal favorite), "Rise Above," with its tantalizing string arrangement, haunting piano performance, and introspective lyrics. Her pristine vocals merely function as a vessel for the uplifting message of empowerment that she sings about with such conviction. It's a great highlight for her vocally and the right way to put an exclamation mark on a project that almost seems to end prematurely.

It would be an injustice to conclude this review without mentioning the fabulous job that her producer, Brian Reeves did on this project. The contribution of his talents resulted in a radio-friendly, commercially viable, and musically enjoyable CD that will stand the test of time. Equally as significant were the efforts of Tom Kolb, Shane Alexander, electric guitars; Michelle Mangione, Josh Grolemund, drums; Jorgen Carlsson, Josh Daum, bass; Bob DeMaa, strings; and Matias Manser, background vocals; and last but not least, Rogers Masson, engineer.

Whatever the future holds for Preeta is irrelevant. In this moment, she has everything an artist could ever need or hope for.

Advice: Since you have received guidance and direction from the venerable Moses Avalon, I'm sure that you are industry educated. Just stay focussed and committed to marketing this project, in part or in whole, and you will reap the rewards.

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